You’ve probably bought some cleaning products, groceries and maybe over-the-counter medicines this week. These everyday necessities, representing the typical purchasing routines of the majority of customers, are called Consumer Packaged Goods (CPG).
They have historically dominated physical retail, and today they are also an indispensable part of the e-commerce sector, driving innovation and change at a rate never before seen.
Did you know that the size of the CPG market in 2023 totaled US$2,208 billion, with experts forecasting this will increase by around US$1,200 billion and hit US$3,436.56 by 2034?
To meet the quickly changing demands of customers, CPG producers have no choice but to adopt advanced technologies, adjust to changing market conditions, and make their operations more sustainable.
Let’s take a closer look at the latest trends that are shaping the future of CPG manufacturing.
Digital Twins in CPG today
With the help of Digital Twins, CPG businesses can maintain high production standards, anticipate disruptions, and optimize operations in the face of shifting market conditions.

Digital Twin technology benefits:
Enhanced agility, which allows manufacturers to adjust production lines on the fly
Improved inventory management, achieved by using insights provided by the technology
Digital simulations can test possible changes without disrupting operations, which ultimately saves costs.
To create and implement Digital Twins at scale, four essential technologies are required:
IoT sensors to collect data from the actual system
IoT connectivity to send the collected data for analysis
Modeling methods
At-scale computing to use data to generate actionable insights
Digital Twins in CPG industry case study
Coca-Cola Icecek (CCI), a Coca-Cola bottler, used Amazon Web Services IoT and machine learning to deploy “Twin Sense” in just 2 months, aiming to study CIP water and energy use and improve efficiency.
The technology generated real-time insights, carried out root cause analysis, and process optimization, standardization and benchmarking.
In six weeks, the company achieved the following benefits:
Savings of 1.2 MWh of energy & 560 m³ of water
2,400 liters of cleaning agent saved
Lower costs and better efficiency
The Twin Sense model is expected to be extended to 30 Coca-Cola facilities.
Predictive maintenance
One of the most important tools that can decrease downtime and improve sustainability in a manufacturing business is predictive maintenance.
This technology involves monitoring equipment and current performance throughout routine operations.
Through a combination of sensors and data analytics, companies can identify and fix any equipment problems before these turn into costly repairs.
Technology benefits:
Timely interventions minimize disruptions, which ultimately can positively impact output.
Early detection cuts the level of environmental impact and increases equipment longevity.
Preventing failures helps save money on repair and replacement parts.
Information Technology (IT) and Operational Technology (OT) integration
In short: IT manages data, whereas OT supervises physical processes and machines.
By combining the data from IT and OT, manufacturers can adopt a holistic, data-driven approach to their operations.
Technology benefits:
Lower energy consumption and more optimized use of resources
Continuous improvement of processes
Real-time adjustments to handle changing market demands.
Why is IT/OT convergence important? Check out more information in the following video.
AI and automation
CPG companies use AI to improve their efficiency, optimize supply chains, and create hyper-personalized customer experiences which refers to delivering information on products and promotions to customers at the right time and in the right place.
In 2025, predictive analytics will play an important role in cutting the amount of waste and boosting responsiveness.
Technology benefits:
AI-driven automation makes repetitive processes such as product quality control, and regulatory compliance more efficient.
AI analyzes regulatory updates, which allows companies to surf through complex legal requirements with real-time alerts and contextual insights.
AI helps collect and analyze customer purchase history, online behavior, and other data to offer tailored product recommendations and personalized experiences.
AI use for improved customer-experience case study
Estée Lauder employs AI to improve the quality of its products and make them more accessible to visually impaired people.
Using AI, augmented reality, and machine learning, its voice-enabled makeup assistant app helps people with visual impairments to wear makeup with confidence and independence.
Here’s how it works
CPG businesses that incorporate AI will drive operational excellence and strengthen their relationships with customers.
Unlike durable items that last for years, CPGs prioritize fast consumption, leading to intense competition among brands and this pushes companies to continually refine their advertising, pricing strategies, packaging innovations, and distribution networks.
When adopting advanced technologies, navigating these can be overwhelming. This is where RightAngle can help.
Why partner with RightAngle?
We connect businesses looking for insights with industry experts who have an in-depth knowledge of digital transformation, AI, and sustainable manufacturing.
RightAngle clients obtain tailored insights to address their unique challenges.
Companies gain a strategic advantage, stay ahead of trends and make informed decisions to drive growth.
By partnering with RightAngle, consultants, investors, and business leaders can unlock valuable insights to confidently navigate the dynamic CPG landscape.
Having the right tools and expert guidance at your disposal will enable you to not only adapt but have the opportunity to grow in this tech-driven era.
Let RightAngle connect you with the experts who can turn challenges into opportunities.
CPG businesses that incorporate AI will drive operational excellence and strengthen their relationships with customers.
Unlike durable items that last for years, CPGs prioritize fast consumption, leading to intense competition among brands and this pushes companies to continually refine their advertising, pricing strategies, packaging innovations, and distribution networks.
When adopting advanced technologies, navigating these can be overwhelming. This is where RightAngle can help.