The Project
A client seeking to expand into the automobile tire market in the United States reached out to us, asking to get a better understanding of the role that e-commerce (online selling) plays in this market.
Specific Area of Interest
The client was particularly interested in learning more about the volume of tires sold, what online selling strategies are used by both manufacturers and retail outlets, and any partnerships that have been established to increase e-commerce sales.
Our Impact
After careful assessment and consideration, we were able to connect the client with experts working for both large tire manufacturers as well as large retailers in the United States.
Following these consultations with the experts, the client had a much clearer understanding of how tires are sold online, what volume of tires is being sold online, and the collaborations between stakeholders in the market to increase and improve online sales.