The Project
A client contacted us seeking greater clarity on the current state of the energy market in the Asia-Pacific region (APAC), with a focus on Malaysia and Thailand. The client was especially interested in learning more about capacity development in this region and the factors needed for new competitors to enter this market.
Specific Area of Interest
The client had a specific list of large energy providers in this space and wanted to speak to some senior-level team members who were scheduled to attend a regional energy services conference. The company wanted to learn more about the types of projects these companies are involved in and who their customers are.
Our Impact
Following our thorough vetting process, we were able to identify several individuals who could provide non-confidential information about the current state of the energy market in this region.
Consulting with these individuals gave the client a much clearer understanding of the average project size, number of projects per year, and sales process that these energy providers employ, allowing the client to gain clarity on capacity development in this region.