The Project
A client approached us with a request to better understand the market landscape of media buying agencies in the United States. The client wanted to learn more about the size of the market, growth outlook, and key trends and compile this into a big-picture snapshot of this particular sector.
Specific Area of Interest
The company was especially interested in doing a deep dive into mergers and acquisitions in the sector as well as the rationales behind these investments. In addition, the client wanted to learn more about the key players and understand the degree of consolidation in the industry. Another targeted goal was to learn more about direct response media, remnant media buying, and the software used for media analytics.
Our Impact
We were able to locate several experts who were well-placed in this industry and able to offer clarity on the client’s subjects of interest. After speaking to these industry professionals, the client was able to form a clear picture of the current state of the market, the factors driving consolidation, and the key differentiating factors between the major players.