The Project
A client contacted us and asked for information on how pharmaceutical manufacturers use software to assess a number of factors relating to patient engagement solutions. The company was particularly interested in the decision-making process by which pharmaceutical manufacturers identify and implement patient engagement solutions.
Specific Area of Interest
The client was particularly interested in learning more about the software solutions that pharmaceutical companies use to do things such as monitor clinical trials, track patient adherence, and conduct patient assistance.
The company also wanted to learn more about whether pharmaceutical manufacturers use in-house software solutions or whether they outsource this to third-party vendors, and if so, how these vendors are evaluated and chosen.
Our Impact
We were able to identify several individuals with experience working at a senior level in IT both directly for pharmaceutical manufacturers as well as large IT solutions providers that contract with pharmaceutical manufacturers. After speaking to these expert professionals, the client had a much clearer vision of the patient engagement solutions used by pharmaceutical manufacturers.