The Project
The client was interested in gaining a more comprehensive understanding of the logistics that serve essential goods and services to cruise ship operators, particularly how vendors are selected and who is responsible for choosing them.
Specific Area of Interest
The company had a particular interest in gaining insights into how food and beverages, as well as hospitality services, are provided for cruise lines, as well as other logistics services, including recruiting crew members. The client wanted to understand the decision-making process that major cruise lines apply to select these essential services.
Our Impact
After carefully screening and vetting suitable individuals, we were able to connect the client with current and former high-level executives with more than 10 years of experience working in the cruise industry.Â
The client was not only able to gain a better understanding of the decision-making process in selecting and evaluating vendors but also acquired deep insights into current trends, particularly how these vary by geographical region.