The Project
A client-initiated contact with us, requesting information about how Point of Sale (POS) terminals are sold in a variety of markets across the Indo-Pacific region. The client also wanted to learn more about pricing strategies and the current players in this market who sell acquiring services to merchants.
Specific Area of Interest
The company was particularly interested in how POS terminals are sold and marketed in Australia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, and Thailand, as well as learning more about which kinds of POS terminals are currently in use as well as existing service contracts for these machines.
Our Impact
Following our rigorous screening procedure, we were able to locate several individuals with years of hands-on experience in marketing and selling POS terminals to merchants in the Indo-Pacific region.
After consulting with these experts, the client came away with a much clearer understanding of the current landscape for POS terminals in this region as well as all the major players, including the intermediaries they sometimes use to sell POS terminals to merchants and/or rely upon to service the POS terminals.